I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!

Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.

Audio Visual Subject Matter Expert AVIXA CTS, CTS-D & CTS-I Certified CEDIA CIT, IST, ESC, ESC-D, ESC-T & ESC-N Certified 30yrs of AV design engineering, installation, system commissioning, project management & troubleshooting experience for both commercial and residential AV with demonstrated, extensive competency across a broad spectrum of AV applications, for example; corporate, banking & finance, hospitality, education, medical, government, military, transportation hubs, casino & gaming, performance theatre, live entertainment venues, theme parks, museums, stadia, high-end residential & private cinema, and royal palaces. Global exposure designing & delivering AV projects in 16 countries across the Asia-Pacific and Middle East Regions. Extensively involved as an AV Subject Matter Expert developing AV Standards and international certification examination questions for both AVIXA & CEDIA. Australian & French dual citizen, currently divides time between Hong Kong & Vietnam.

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

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At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.