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Extended reality (XR) is a universal term that covers augmented reality (AR), mixed reality (MR), virtual reality (VR), and other forms of immersive technologies that are currently being created.
"Extended reality is where you get the intersection of the real world and the digital world," said Jake Rowland, group head of business EMEA, Igloo. "Where it becomes reality is at the point that you can sufficiently trick the brain through digital, immersive experiences, that you’re actually somewhere else. It exists on a spectrum of immersion and presence (the feeling of actually being there). And you can achieve that immersion and presence with virtual reality headsets or with shared immersive spaces where groups of people are physically in the experience together."
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I find it interesting that when I read the articles about the future of XR and AR there is very little or no discussion on how it will impact live events in the very near future. Having XR/AR designers working with the creative director for a live event we will see AR rendered scenery, "more information" prompts, and fully immersive environments - all in addition to the traditional AV, lighting, and scenic on these types of shows. I know, the wider world of pro-AV tends to forget its brothers and sisters in the live events space or simply don't feel qualified to write about our part of the industry. But hey, throw us a bone now and again!
That's a great point Doyle. Actually what interests me the most, is that convergence of Live and Pre Produced content methodologies and workflows. Technologies behind XR Processing and Display are a fun new toolbox that we can start to explore and reassess Event and Communication strategies with.
Totally in agreement with you, Matthew. I don't think we've even scratched the surface yet of what may be possible. It feels like those very first baby steps with moving lights or video projection. It's hard to even conceive of how it can all be integrated into an event.