Benidorm is famous for being one of the most visited tourist cities in the Mediterranean, with imposing skyscrapers and paradisiacal beaches. On the occasion of the remodeling works of the Avenida del Mediterráneo, this year a new digital icon has arrived in the city in one of the main tourist and commercial routes of the capital of the Costa Blanca. It is one of the most innovative digital elements in Europe: the Tecnohito, a circular outdoor LED screen of more than 300m2. This new 22-meter-high digital icon of the city will be used for advertising and institutional actions and live shows, among other audiovisual content/events.
The objective of this comprehensive remodeling of Avenida del Mediterráneo has been to convert the city of Benidorm into a sustainable and multifunctional urban space . This integral project, the construction management and the integral design, has been led and executed by the architect Joaquín Alvado Bañon , ICCP Miguel Ángel Crespo Zaragoza , and Guía Consultores - Civil & Architectural Engineering. They have transformed a public space into an experiential, technological and experiential city for the citizen. Within this reform, an innovative and spectacular digital sculpture has been created in the heart of Benidorm's pedestrian area.
The inauguration of the Tecnohito in Benidorm became a party throughout Europe on the occasion of the Eurovision Song Contest, which was broadcast live internationally from the Plaza de la Hispanidad. In addition, a stage was set up at the foot of the Tecnohito, with performances by some of the semifinalists and finalists of the Benidorm Fest event . We were also able to see the first advertisers in the hands of Exterior Plus, such as Visit Benidorm, FCC and McDonald's, among others.
A great work of architectural engineering and one of the largest LED cylindrical projects in Europe
For this comprehensive renovation project, Benidorm City Council has relied on the Orthem - Emurtel joint venture, who in turn have worked hand in hand with their partner LED DREAM Group, who took charge of the project from conceptualization, design, supply and implementation. of LED technology for the execution and start-up of the Tecnohito and the Tecnoparada.
These two digital elements have been designed to improve the experience of citizens and create a unique, avant-garde and technological environment in Benidorm.
In addition, the commercialization of the Tecnohito's advertising spaces and the management of the Tecnoparada's informative content was led by the communication company Exterior Plus , a leader in Outdoor Digital Advertising in Spain.
The imposing and spectacular circular LED screen, 22 meters high, and more than 300 square meters of total viewing area, has a 16mm/32mm pixel pitch in outdoor LED curtain format. In addition, it has a fully adjustable brightness of up to 6,500 nits, for perfect viewing of content both day and night. It is a special mix of design, technology and architecture.
The Tecnohito , one of the most distinctive and innovative works of engineering in Europe, will become the largest cylindrical LED curtain screen installed to date. The supporting structure has been an authentic work of engineering and is made up of a modular LED curtain system, which considerably reduces weight and is not obstructed by wind thanks to its high level of transparency (67%), which allows greater visibility of the structure and its integration.
This modular outdoor LED screen has very specific specifications and has been completely custom-made to meet all the requirements set by the Benidorm City Council . One of its most special characteristics is that it does not present a gap between cabinets, so the LED panels fit perfectly making a perfect polygonal curve, which respects the horizontal pixel pitch without leaving any gaps, allowing the screen content to be seen continuously. Another particularity and importance of this architectural work is its light weight of 13Kg/m2, which means a load release for the structural element. The weight of the screen, the height for its installation and the size, were aspects to take into account in the project and that gave it a greater complexity than usual.
The LED screen broadcasts content from 8:00 a.m. to 12:00 a.m. and the techno-stop from 6:00 a.m. to 1:00 a.m., with specific night-time content to avoid dazzling or disturbing the neighbors. In summer, these spaces generate about one and a half million hits a week. In addition, the Tecnohito will act as a viewpoint, since it will be possible to visit and enjoy a panoramic view of the city from the Plaza de la Hispanidad, thus becoming a new tourist spot in Benidorm.
Within this comprehensive remodeling of Avenida del Mediterráneo, several avant-garde elements were included in which LED technology is the protagonist. Among them, the Tecnoparada has been designed, a modern, two-story-high marquee with the latest technology, where you can see information content in real time about the city's bus service on the lines, timetables, incidents, city content and advertising will even be displayed on your screens. This urban marquee will offer a wide variety of content, which travelers can enjoy while waiting for their means of transport.
The biggest novelty of this new technological marquee design is the installation of a spectacular rectangle-shaped LED curtain screen, with a size of 15.36 meters wide x 2,048 meters high, pixel pitch 16/32mm, high brightness and great performance, which receives and captures great attention from passers-by.
This LED curtain screen is a differentiating and pioneering element in bus screens in Spain , with a light and innovative design, they have been perfectly integrated into a metal structure, bringing modernity to this space.
The development and commissioning of the entire project was taken over by LEDDREAM Group and was launched in 2021 - 2022.
More information: email@example.com / www.leddream.es
At LED DREAM, as specialists in LED and audiovisual technology solutions, we continue to provide new digital solutions to our partners and clients!
Direction, execution and responsibilities of the project: General works Reform of the Av del Mediterráneo in Benidorm.
- Promoter: Benidorm City Council
- Project drafting: UTE Guia Consultores - Civil & Architectural Engineering & ESTEYCO
- Contract Address: Municipal SSTT . Vicente Mayor Industrial Engineer . Juan Carlos Sánchez Dr. ICCP
- Conceptual Design: UTE GUIA&ESTEYCO: Joaquin Alvado Dr. Architect, Andreu Estany Architect, Miguel Angel Crespo Dr. ICCP/
- Detail design and Facultative Management Consulting guide : Miguel Angel Crespo , Joaquin Alvado and Francisco de Juanes Rodríguez (Architect)
- Design and calculation of structures: Miguel Ángel Crespo
- Collaboration in node design and modeling TEKLA: INESMEC INGENIERIA
- Detailed engineering control: Juan Antonio Lizancos
- Construction company: UTE Orthem Services and Environmental Actions / Emurtel
- Construction of metallic structure: Domingo Serna Metallic Constructions
- Lighting: Ecology and New Technologies SL
- Consulting, design, supply and implementation of LED technology: LED DREAM
- Commercialization of advertising spaces and content management: Exterior Plus
- Digital Signage Platform: Admira
- Video Film & Photos: Mediterracinema