I am an award winning multi disciplined Digital Creative with over twenty years of experience within the music, fashion and luxury industries. I attribute all of my success to all of the teams I have worked with, as without them none of my achievements would have been possible. I started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there I started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital. My exposure to luxury began when the Head of Music at Burberry approached me regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then I have worked with some of the biggest luxury brands in the world. My specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events. I have worked with many award winning artists and have brokered some exciting initiatives with some of the biggest brands in the world. My most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat. I am the lead singer in a political rock band and I love scarves and trainers. Favourite projects so far: Producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai. May 2017: I have just set up my own agency called Tiger Heart which is the next stage in my digital journey.