ISE 2025: AV Marketers Meet Up Poll
AV Marketers- We need your vote before ISE 2025!
Join us at the upcoming AVIXA Xchange Live! event in Barcelona, where key discussions will take center stage. Led by Dan Goldstein, CMO of AVIXA, this insightful session will delve into the role of channel and partner marketing in the AV industry. We aim to explore a vital question: Is channel and partner marketing becoming more crucial, and what factors are driving this shift?
We'd love to hear from you! Participate in our poll below:
Which marketing tactic do you rely on most when collaborating with channel partners in the AV industry?
- Partner Events
- Email List Access/Swapping
- Social Media
- Media and Influencer Campaigns
Share your choice and explain why in the comments!
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1. Partner Events
There is no replacement to building trust with channel partners than spending time together. The key is in the word 'partner'. If someone is your partner you have to build a relationship with them and constantly feed that relationship to ensure it is always healthy. All the other items such as email list access, social media and media/influencer campaigns contribute, but not nearly as much as "being together with people", regardless of culture this works.