There is no replacement to building trust with channel partners than spending time together. The key is in the word 'partner'. If someone is your partner you have to build a relationship with them and constantly feed that relationship to ensure it is always healthy. All the other items such as email list access, social media and media/influencer campaigns contribute, but not nearly as much as "being together with people", regardless of culture this works.
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1. Partner Events
There is no replacement to building trust with channel partners than spending time together. The key is in the word 'partner'. If someone is your partner you have to build a relationship with them and constantly feed that relationship to ensure it is always healthy. All the other items such as email list access, social media and media/influencer campaigns contribute, but not nearly as much as "being together with people", regardless of culture this works.