Years ago, I had the lucky to participate with Dextra, as Harman distributor in México, together with people from all over the World, to the Martin Concept to Creativity Tour organized by Harman Pro.

The first part of the tour consisted in a guide visit to the main factory of Martin Lights in Europe, it is in a huge building which contain years of history in the city of Pécs, Hungary, this is the place where many of the Martin fixtures, Studer consoles and some other Harman products are manufactured, with a high quality standards in the whole process, I was witness of how delicate steps requires the production of a Martin product, intense inspection and calibration to every single unit is the result of highly reliable products, no wonder Martin  is on the riders  of different music and festivals around the world.

Before this tour I was a little skeptical about what were advantages or benefits of the brand, since I don’t come from the lighting world, is not easy to identify how strong the product could be, what are the main competitors that offer similar performance.

During the tour besides walking through the warehouse, production lines and calibration labs, we had a demo with Markus Klüsener, Stage lighting product manager of Martin, he showed us the new Mac Allure Profile, which is the result of innovation, creativity and passion, a unique product that will be a reference for its capabilities.

The second part of the tour was the visit to the Harman Experience Center in London, a dedicated place where most of the Harman family products are shown, JBL, BSS, Soundcraft, AMX, Crown, AKG, Lexicon, dbx and of course Martin, this is the best way to be aware about the Harman capabilities and solutions, being in touch with the product in real application and interacting as systems.

In this visit we had the chance to hear direct from the product managers  what are the tendencies of lighting, we also could see the products that will be presented in the coming events, this interaction and open communication with the developers is very important, their passion when describing the products, reflects the experience they have obtain through  years working in the industry, no matter that, they are open to hear what we would like to have in a fixture, Martin is constantly innovating, they have the ability to develop prototypes, simulate, produce and test them.

After this experience and close contact with this industry, I won’t see with the same eyes when there is a scenario in front on me, I will be curious to appreciate aspects that I ignored in the past.

Thanks to Harman Pro and all its staff involved in this event, to Carlos Nager and Ivan Nieves from Latin-American for being always close during the rest of leisure activities in all the places we visited, specially thanks to Lauren Jones for its great coordination and execution, is evident how much effort has been put into this, it demonstrates how important the distributors are for the company, it makes us feel special.

¿Have you been in a factory of any product you sale or represent? tell us about how was it