Demand Data Shows Office Focus

Quarterly demand study shows rising emphasis on in-person collaboration and productivity spaces.
Demand Data Shows Office Focus
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Several metrics we continue to watch over here in AVIXA's market intelligence department are suggesting a rising focus on return to office by end-user buyers. Beyond our rising AV Business Index, which is a more generic indication of increasing provider revenues, the quarterly MOAR indicates that Corporate buyers are the most likely to be increasing their capital improvement budgets this quarter (Q2 2022) and two of the three top spaces targeted for AV upgrades are group collaboration rooms and individual offices. Conferencing and Collaboration is also the top solution area in terms of those planning increased investments this year. AVIXA's industry forecast from last year, suggested conferencing spending would grow by 5% in 2022, after posting 7% growth last year, leading to another record setting year. But early indications suggest the industry may end up exceeding these growth estimates. Product mix may play a role in determining the results, particularly if the market opts for more low to mid-tier options in an emphasis on scalability and efficiency. Stay tuned as we reveal more during the upcoming IOTA forecast updates.