When Screens Watch Back: What AV Manufacturers Must Get Right About AI‑Enabled Digital Signage
I had the privilege of hosting the @AVIXA APAC Q4 Member Forum 2025, joined by @Marc Rémond and @Congwei Chua , where we explored the theme:
“Community-Driven Growth: Elevating the Pro AV Industry with Innovative Engagement Strategies.”
This session brought together industry professionals from across the Asia-Pacific region to reflect on how authentic collaboration, shared purpose, and innovative engagement can accelerate both individual and collective growth in the ProAV sector..png)
Building truly engaged professional communities that go beyond networking to create shared learning and mutual support.
Leveraging digital platforms to amplify visibility, strengthen professional connections, and encourage consistent participation.
Balancing personal thought leadership with collective industry development, ensuring that community spaces remain inclusive and valuable for all members.
Overcoming the challenges of sustaining engagement—particularly across diverse regions, disciplines, and time zones.
Showcasing success stories where collaborative initiatives translated into measurable brand and business impact.
Quantifying the long-term value of community-driven programs and ensuring their continued evolution.
A highlight of the session was the demonstration by the AVIXA marketing team, showcasing how AVIXA Xchange can serve as a dynamic ecosystem for thought leadership, collaboration, and professional visibility. It was a clear example of how digital platforms can bridge regional boundaries and cultivate meaningful industry dialogue.
Moderating this forum was both an honor and an inspiration, a reminder of how collective wisdom and collaboration continue to define the future of the Pro AV industry.
A heartfelt thank you to AVIXA for organizing this impactful session and to @Monisha Devaiah for her outstanding coordination and support.
Together, we continue to shape a more connected, engaged, and innovative Pro AV community.
With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems.
Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms.
Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities.
Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC.
Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community.
Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field
Xchange Advocates are recognized AV/IT industry thought leaders and influencers. We invite you to connect with them and follow their activity across the community as they offer valuable insights and expertise while advocating for and building awareness of the AV industry.
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