You may also know her as @NerdyGirlAV. Jenn is an active leader within the AVIXA Diversity Council, serving as chair since 2024. Jenn was also a part of SCN The Nine: Class of 2021 and Class of 2022 Commercial Integrators 40 Under 40. She’s passionate about creating opportunities for incoming folks into the industry and advocating for neurodiversity and mental health awareness.
Her experience in AV ranges from project coordination, rentals, marketing, sales, service, AV consulting, and she currently works as a design engineer with AVI-SPL. Something you may not know about her is that she achieved her BS in Media Arts & Design at James Madison University and her Master's in Sociology at The New School for Social Research.
I've been in the low voltage industry for my entire career in sales management / consulting / business development roles covering a diverse range of solutions and channels.. Over my 30+ year career in AV I've had the pleasure of working with company's such as: Bogen Communications, BOSE Professional, Crestron Electronics, ClearOne, Music Group and Axis Communications where I currently head up Axis network audio initiative in the US.
I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.
Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.
Michael Willis
Courtroom Technology Specialist, United States District Court - Northern District of Iowa
Eighteen years of experience in higher education AV, three years of experience in government AV. Non-professional interests include tennis, hiking, and the gospel.