As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

🎯 Role Overview 🔸AV Systems Designer / Solutions Architect 🔹Crafting bespoke audio-visual systems tailored to client needs. 🛠️ Core Responsibilities 🔸Designing customized AV solutions with precision and technical depth. 🔸Creating comprehensive technical documentation. 🔸Acting as a technical authority during business development. 🔸Managing multiple projects while balancing account managers' expectations. 💻 Specialization in Video Conferencing Platforms 🔸Expertise in designing AV systems for: 🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms 🔧 Technology Stack 🔸Solutions built using leading AV brands: 🚀 Design Philosophy 🔸Integration of the latest corporate AV trends. 🔸Focus on innovation, security, and scalability. 🔸Incorporating networking and security into AV designs. 🔸Ensuring alignment with user experience through close collaboration with teams and clients.

Eight years working as a Marketing and Operations Manager in the NZ AV industry, including over six years in commercial distribution, and 18 months in commercial and residential installation dealership. Reporting directly to Managing Directors and working closely with sales managers. Experience working, hosting, and travelling with sales, marketing and logistics representatives from globally recognised AV brands where I was highly regarded for my level of commitment and standard of work. Held sole responsibility for presenting and implementing marketing strategies and plans across all brands and products in NZ. Shure APAC Top Marketing Award 2013 I was selected for the QSC Global Distributor Strategy Group, a select number of representatives from across the world who worked together to strategise international and local go-to-market strategies. Held sole responsibility for NZ purchasing and logistics for up to 11 AV brands at a time, requiring an in-depth understanding of stock codes, sales, systems, and communication processes across companies and time zones. Experience working closely with technical salespeople, business development managers, dealers, and end-users. Strong communication, time management and organisational skills, ability to think creatively and strategically, and I enjoy working with and connecting with a wide range of people in and out of business.

21+ years of rich experience in Corporate, Home Automation Industry in GCC and India. Expert in providing commercial solutions to the clients. 

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

I have 20+ years experience serving AVIXA's members in various parts of the world mostly focused within the Asia-Pacific region. In my current position I'm responsible for AVIXA's Growth and Industry Support in the region and leading a dedicated team of people that share that goal. If you would like to know how AVIXA can assist you or your business, please make contact.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa