Stefan Lefebvre
Senior Manager, Global Industry Engagement Programs, AVIXA
- Xchange Members
- United States of America
With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.
In my role with AVIXA standards and content teams I provide technical advisement and strategic leadership. This primarily includes standards publications and the Exam Guide books.
My interests span the broad spectrum of AV/IT technologies and systems our industry provides. Prior to taking a staff role with AVIXA I worked supporting AV/IT solutions for both public and private education as a "Technology Manager" (roles including repair, installation, design and project management) as well as a longtime volunteer for AVIXA education and standards programs.
I am a client centric AV/IT Technologist / Account Manager working with enterprise clients on a national and global level. With a long career focused on convergence technology, I am passionate about developing great user experiences through development of solving collaboration challenges.
The mission of the Rising Professionals Council is promoting the skills, careers and ongoing development for rising AV professionals, as ambassadors of our industry, through outreach and mentorship.
The Membership Committee is established by the Board of Directors. The committee is made up of volunteers of different segments of the association membership. The committee serves as a sounding board for members and communicates the benefits of AVIXA™ membership. The Membership Committee also has general oversight responsibilities for the councils.
Prior to selling MediaStar to Uniguest, Shaun was the CEO and owner of MediaStar Systems, a manufacturer of encoders, media gateways, media players and content management software. Shaun has 30years of VC and PE funded technology business experience developing start up, building companies to trade sale and public floatation.
I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.
The AVIXA Board of Directors created the Sustainability Advisory Group in 2023 to find resources and support the Pro-AV Industry in becoming more sustainable. It is comprised of an expert group of volunteers who meet regularly to collaboratively assist both the community and AVIXA.
A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV.
I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.
To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.