Mario is a PR and marketing communications professional with over 20 years of experience collaborating with tech companies in the B2B and CE industries. Since 2019 he and his agency have teamed up with AVIXA to do public relations and create content for the public in Latin America and Spain.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

¡Hola a todos! Soy Virginia Molina, CEO de Proyecciones Digitales para Argentina y Uruguay. Llevo más de 14 años en la industria audiovisual y tecnológica, acompañando a organizaciones en la creación de entornos de colaboración, comunicación e innovación centrados en las personas. Me apasiona conectar tecnología, estrategia y propósito para generar experiencias con impacto positivo. A lo largo de mi carrera he trabajado promoviendo la sostenibilidad, la diversidad de perspectivas y el intercambio intercultural como motores de innovación, convencida de que los mejores resultados surgen cuando integramos diferentes miradas, experiencias y contextos. Además de mi rol ejecutivo, participo activamente en iniciativas internacionales vinculadas al desarrollo de la industria audiovisual, la sostenibilidad y la inclusión. Me entusiasma formar parte de esta comunidad para aprender, compartir experiencias y construir conexiones significativas con colegas de todo el mundo.

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well. To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.

Sophia Calandra