16-year-old blog & podcast about digital signage. Now owned by @spectrio but still written, edited and BS filtered by founder Dave Haynes.

Integrated marketing communications professional specializing in the pro AV market. More than 25 years of agency experience working closely with manufacturers, distributors, and systems integrators by employing creative marketing, event management, public relations, and social media strategies that effectively build brands, reach intended audiences, and deliver results.

Started Journey as Live sound System Engineer For small AV company in 2007. Then join one Dubbing studio and Done Some Movies Dubbing and Music Mixing Till 2008. After 2008 Started working as Freelancer for Audio Jobs as Recording, Dubbing and Mixing engineer for regional language Music and Movies. From 2010 corporate journey Started with Manufacturer of AV Acessories in India. Till 2012 worked as Technical Marketing team Head for the Product developments and Possible solutions for Pro Audio and Video Industry Acessories. After 2013 Started working for Pro Audio Industry Products as BDM for West India. From 2016 Working as Individual Audio, Video and Acoustics Design Consultant for freelance projects across India and in global market.

I believe marketing should do more than make noise. It should make it matter. Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle. At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works. What drives me? The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count. Let’s build something that lasts. If you care about people, growth, leadership, or building brands that actually work, I’m all ears.

Eighteen years of experience in higher education AV, three years of experience in government AV. Non-professional interests include tennis, hiking, and the gospel. 

Mike Pedersen, the Audiovisual Experience Manager at Iowa State University since the summer of 2018, brings over 30 years of experience in the engineering industry with a focus on the professional audiovisual (AV) sector for the past 25 years. Leading the Audiovisual Experience Team (AVXT) at Iowa State, Mike oversees the maintenance of AV systems in over 200 university classrooms and provides consulting, installation, and repair services across campus. The AVXT won the 2023 Higher Ed AV Team of the Year with Higher Ed AV Media.  Recognized as an expert in the field, he holds both Certified Technology Specialist (CTS) certifications in Design (CTS-D) and Installation (CTS-I), a distinction shared by only approximately 700 individuals worldwide. In 2018, AVIXA named him CTS Holder of the Year.  Mike currently serves on the Membership Committee and Certification Renewal Committee with AVIXA, and he previously served as an elected member of the Certification Steering Committee and chair of the Technology Mangers Council.  He currently serves on the board of directors with the Educational Technology Collaborative (ETC) as the Membership Committee and Program Committee.  He has previously served extensively with HETMA including as the 1-year at large board member.  Before joining Iowa State, he spent almost 19 years at Mechdyne Corporation, contributing to various roles including engineering manager, R&D, and pre-sales engineering. Outside of his professional endeavors, Mike actively volunteers in STEM education, serving on the governor's North Central Iowa Regional STEM Advisory Board. A 1994 graduate of Iowa State University, he holds a Bachelor of Science degree in Mechanical Engineering with distinction and a minor in History and is working toward a Master of Engineering in Engineering Management degree.

Up through May 2022, I managed the AV Engineering & Operations team at the University of North Georgia. We maintained multiple campuses of classrooms with control systems in each and we worked with a team of support technicians who handle work on incident management while we handled incident escalations as well as problem management, change management, and request fulfillment (to use the ITIL vernacular). In May 2022, I became a Design Engineer 1 for AVI-SPL, based out of the Atlanta, GA office. I worked with the Account Managers to design systems for customers prior to sales, then worked with the post sales team once a system is purchased. Over the next two years, I was promoted to Design Engineer 2. In October 2024, I became an Engineering Manager for AVI-SPL, managing the Design Engineers and Project Engineers in the Atlanta, GA office.