As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

I work at Lincoln Center on all their digital signage. I also own Multo.com, a creative integrator digital signage agency. I do interactive and large scale projection mapping video art installations as well. 

With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.

Audio Visual Control Systems Ltd, based in Nairobi, is a leading AV integrator serving East Africa. Specializing in commercial and residential solutions, we deliver cutting-edge technologies like collaboration systems, digital signage, home automation, and cinema setups. As members of AVIXA, CEDIA, and the PSNI Global Alliance, we uphold global standards and partner with top manufacturers to provide high-quality products, localized support, and seamless integrations.  Our state-of-the-art showroom allows clients to experience solutions firsthand, making us a trusted partner for innovative and immersive AV environments.

Grifiths Zachariah, CTS, is an experienced professional in the Pro AV industry, currently serving as the Associate VP for the EMEAIO Sales and Global Alliancesgion at ClearOne Inc. With a background in electronics engineering and nearly two decades of experience in the industry, Grifiths has worked in various technical, training, project management, and sales leadership roles. This extensive experience has given him a deep understanding of the latest trends and innovations in the field and a passion for sharing his knowledge with others. Throughout his career, Grifiths has worked with various system integration companies and manufacturers, managing large-scale projects and troubleshooting complex systems. This experience has equipped him with the skills needed to deliver high-quality, comprehensive training to AV professionals, focusing on sharing his experience to empower others to succeed in their careers.

N°1 in Digital Signage Solutions It takes 5 seconds to grab someone’s attention. You can’t expect to do that without great content. With the easy and intuitive SpinetiX ARYA™ cloud CMS coupled with the robust line of SpinetiX digital signage players, you create and publish spectacularly visual messages for any display reliably in minutes. At SpinetiX, we inspire businesses to unlock the potential of their story. We believe in the power of digital signage as a dynamic new storytelling platform to engage with people. For more than 15 years, we have been constantly innovating to deliver cutting-edge technology that helps our customers shine. Engineered in Switzerland, our comprehensive suite of solutions empowers businesses to realize their full potential. Whether you’re looking for a plug & play solution to bring your story to life or a fully customized solution to captivate your audience, SpinetiX is your partner to successfully grow your business. DISCOVER OUR SOLUTIONS   Get News and Updates from Spinetix SUBSCRIBE TO OUR NEWSLETTER   Earn CTS RUs with the SpinetiX Digital Signage Academy Courses The SpinetiX Digital Signage Academy program offers a full range of training services and is the only global professional certification within the digital signage industry. Whatever your background, you can achieve the proficiency you need to work successfully with SpinetiX products and solutions. Take advantage of our wide offering – start your learning journey today! FIND SESSIONS AND REGISTER

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.