AVIXA Chairman of the Board

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Over 40 years of combined experience as a AV integrator, consultant and designer supporting the audiovisual needs of corporate, government, and broadcast clients. Proud Grandpa, old truck and tractor enthusiast, like all the geeky details. 

I've been in the low voltage industry for my entire career in sales management / consulting / business development roles covering a diverse range of solutions and channels.. Over my 30+ year career in AV I've had the pleasure of working with company's such as: Bogen Communications, BOSE Professional, Crestron Electronics, ClearOne, Music Group and Axis Communications where I currently head up Axis network audio initiative in the US. 

I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.

Digital media maven that's focused on delivering experiences that put users first. Lover of nature, shoes, wine, and tacos. Mom of 2 humans and 2 doggos that love attending my virtual meetings.