I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows.  I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean. Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.

Experiencia profesional certificada en tecnologias de Audio, Video y redes. Especialista en proyectos de diversidades de tamaños y complejidades, en adherencia con las mejores prácticas tecnológicas. Aportar estos elementos en Viewhaus la empresa donde me desarrollo permiten minimizar el riesgo, optimizar el presupuesto y abordar anticipadamente los problemas que manan en el proceso mismo de la integración.

Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Somos una de las empresas líderes de la industria AV en México; formada por un grupo de profesionales de probada experiencia, que siempre aplica las mejores prácticas, avalados por fabricantes y certificados por las asociaciones más importantes de la industria, hemos desarrollado una estrategia que nos permite soportar proyectos AV/IT en todo el país y más allá de nuestras fronteras. Nuestra MISION es entregar soluciones de Comunicación mediante el Diseño de Integraciones Audiovisuales Innovadoras, desarrollamos entornos tecnológicos amigables que permitan a nuestros clientes comunicar ideas efectivas y mejorar la colaboración entre su equipo de trabajo. Nuestro compromiso es siempre estar cerca de nuestros clientes, analizamos y entendemos sus necesidades para transformarlas en experiencias de comunicación, rentables, simples y que aseguren un camino firme hacia los objetivos planteados por ellos. En un mundo tecnológico que cambia constantemente, hemos acumulado habilidades, experiencia y las mejores prácticas para ofrecer un amplio portafolio de servicios: • Diseño e Integración: o Soluciones AV & IT o UC / VC Comunicaciones Unificadas y Video Colaboración o Sistemas Broadcast y de Video Profesional o Sistemas de Cine Digital • Servicio y Mantenimiento de Sistemas AV • Soporte y reparación de equipos de AV Profesional