Lisa Matthews, CTS - AVIXA
Manager, Digital Communities, AVIXA
- Xchange Members
- United States of America
Anna Mikaila Macaguiwa
Sales Document Controller, Site Technology Audio Visual Systems Company
An Italian living in Sweden. I have found my passion in marketing and communication as the perfect path to unify goals and strategies. Lately, I've been focusing on promoting IoT solutions for schools and hospitals, making them aware of the advantages of IP-based device and how they can enhance quality care and student learning experience, beyond general security.
With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.
Founded in 2018, The Experience United Social Club (XUSC) is all about bringing together creative minds from the AV, Digital Signage, and design worlds for a good time. We're here to build connections, celebrate our industry’s wins, dive into the latest trends, and create a relaxed space where networking feels as natural as the experiences we craft.
Every event we host is a vibe, carefully planned down to the last detail—from the cool venue picks to the mouthwatering food and lively entertainment. We love scouting out unique, hidden gems that you probably haven’t stumbled upon yet, and we’re pros at pairing these spots with killer cocktails. What makes the night truly special? The awesome mix of industry pros you’ll meet—people worth chatting with and maybe even collaborating with down the line.