I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader. I love technology and even more I love people. So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
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LAVNCH [CODE] serves technology enthusiasts with the emerging technology news and advice they crave—covering extended reality, experiential advertising, virtual production, and more!
Presently as Regional Director, AVIXA for India and GCC, I do aspire to support the AV and IT industry with access to the resources that are most beneficial to the businesses and professional outcomes.
My focus will be to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus.
And my areas of interest and learning are indeed the Emerging Technologies (what we know as AI, Metaverse, Cloud, Industry 4.0, and the likes) and how they impact what we do in our professional and personal lives as Humans!
Do feel free to reach out to me.
Digital media maven that's focused on delivering experiences that put users first. Lover of nature, shoes, wine, and tacos. Mom of 2 humans and 2 doggos that love attending my virtual meetings.
Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!
A driven business leader with an entrepreneurial spirit, passionate about people, interested in innovation and technology, and finding solutions that help transform and make a positive impact. I am fortunate to have spent 30+ years in a career that I love!
I head up the marketing for InfoComm, the greatest tradeshow on Earth. InfoComm 2023 will be my 10th show.
Chat with me if you want to talk about InfoComm, working at AVIXA, or shoes! Follow me on Twitter @AVshoeQueen.
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AV, Bacon, sports, and watermelon in no particular order.