Grupo Covix es un integrador AV que ha liderado el mercado mexicano desde sus primeros años y ahora se enfoca en soluciones de Salas de Juntas, Señalización Digital, Centros de Monitoreo y Seguridad Física. La empresa tiene ahora casi 40 años de experiencia en la industria y Juan Carlos se desempeña como CEO de la organización. En 2018 Grupo Covix ingresó a la exclusiva Alianza Global PSNI que reúne a los mejores integradores AV en el mundo. Juan Carlos fue seleccionado como miembro del Consejo de Administración en representación de América Latina para el período 2019-2021. Durante más de 15 años de abrir nuevas oportunidades en Latinoamérica, finalmente en 2022 impulsa la apertura de sus oficinas en Panamá, Grupo Covix Central America S.A., que les permite trabajar con sus Partners en países como Colombia, República Dominicana, Panamá, Perú, Costa Rica, etc.

For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.   I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators. My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.   In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it. Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.  For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry. To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals. In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability. In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe. I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.

A Dealer atua no mercado audiovisual há 27 anos. Traz na bagagem um vasto conhecimento técnico adquirido ao longo dessa jornada em parcerias firmadas com as mais conceituadas empresas desse segmento. Não é à toa que a Dealer tem se destacado tanto nos últimos anos, sua equipe técnica é formada por profissionais altamente qualificados para atender as demandas e necessidades dos clientes, desde soluções simples até projetos complexos. A Dealer é uma distribuidora autorizada de todos os produtos que oferece e tem total apoio dos fabricantes. Mas não para por aí! A Dealer preocupa-se em preparar seus clientes, atualizando-os com cada nova solução desse universo de tecnologia, promovendo eventos com as principais marcas do mercado audiovisual.

AV Designer & Programmer Specialist with the knowledge and experience necessary to advise the client in the decision to implement high-tech & Entertainment systems.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Experiencia profesional certificada en tecnologias de Audio, Video y redes. Especialista en proyectos de diversidades de tamaños y complejidades, en adherencia con las mejores prácticas tecnológicas. Aportar estos elementos en Viewhaus la empresa donde me desarrollo permiten minimizar el riesgo, optimizar el presupuesto y abordar anticipadamente los problemas que manan en el proceso mismo de la integración.

I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows.  I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean. Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.

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