Over the last fifteen years I have worked in a variety of video production roles. All have involved A/V installations, maintenance, or support.

I am an award winning multi disciplined Digital Creative with over twenty years of experience within the music, fashion and luxury industries. I attribute all of my success to all of the teams I have worked with, as without them none of my achievements would have been possible. I started work in the Music Business developing an understanding of ecommerce and social trends within the web back in the late 90s. From there I started to help Digital Start Ups target Music Industry Professionals during the seismic shift of consumer habit evolution from physical products to digital. My exposure to luxury began when the Head of Music at Burberry approached me regarding the use of holographic technology for a show in Beijing back in 2011. Over 120 million viewers watched the show live. Since then I have worked with some of the biggest luxury brands in the world. My specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events. I have worked with many award winning artists and have brokered some exciting initiatives with some of the biggest brands in the world. My most notable project so far being part of the team that delivered the 2Pac hologram at Coachella back in 2012. This initiative won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before that feat. I am the lead singer in a political rock band and I love scarves and trainers. Favourite projects so far: Producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai. May 2017: I have just set up my own agency called Tiger Heart which is the next stage in my digital journey.

A long-term AV enthusiast and professional, looking to expand knowledge about the Audio-Visual Industry to the next generation.  A Balloon Pilot and Inflation Team Leader for Macy's Thanksgiving Day Parade.

Marketing content at ATEN International for Pro AV, KVM, PDU, and Consumer product lines; American living in Taiwan

Currently cutting chops at an award winning, mind-bending and boundary pushing studio, NEXT/NOW™. We are a process-driven innovation agency specializing in experience design, blending art and science to bring all sorts digital interactive/immersive experiences to life - driven by next-generation technology - in physical space, places and online.

Talks about #biamp, #triathlon, #audiovisual, #mountainbiking, #sci-fi, #technology #wine, #tacos, and #highereducation

Mike Pedersen, the Audiovisual Experience Manager at Iowa State University since the summer of 2018, brings over 30 years of experience in the engineering industry with a focus on the professional audiovisual (AV) sector for the past 25 years. Leading the Audiovisual Experience Team (AVXT) at Iowa State, Mike oversees the maintenance of AV systems in over 200 university classrooms and provides consulting, installation, and repair services across campus. The AVXT won the 2023 Higher Ed AV Team of the Year with Higher Ed AV Media.  Recognized as an expert in the field, he holds both Certified Technology Specialist (CTS) certifications in Design (CTS-D) and Installation (CTS-I), a distinction shared by only approximately 700 individuals worldwide. In 2018, AVIXA named him CTS Holder of the Year.  Mike currently serves on the Membership Committee and Certification Renewal Committee with AVIXA, and he previously served as an elected member of the Certification Steering Committee and chair of the Technology Mangers Council.  He currently serves on the board of directors with the Educational Technology Collaborative (ETC) as the Membership Committee and Program Committee.  He has previously served extensively with HETMA including as the 1-year at large board member.  Before joining Iowa State, he spent almost 19 years at Mechdyne Corporation, contributing to various roles including engineering manager, R&D, and pre-sales engineering. Outside of his professional endeavors, Mike actively volunteers in STEM education, serving on the governor's North Central Iowa Regional STEM Advisory Board. A 1994 graduate of Iowa State University, he holds a Bachelor of Science degree in Mechanical Engineering with distinction and a minor in History and is working toward a Master of Engineering in Engineering Management degree.