I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Hi! I help connect people to AV education, standards and more resources from AVIXA. I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects. I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients. In parallel, through my personal advisory practice at CraigPark.Company, I counsel AEC and technology organizations on business strategy, collaborative design and delivery, and growth leadership. My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms. Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.

As SFS Event Technic, we lead the corporate event industry with a unique fusion of technology, expertise, and passionate professionals — delivering seamless live, virtual, and hybrid experiences. Our proven process brings confidence and peace of mind to event managers and executives worldwide.