I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

Somos especialistas en la integración de tecnología audiovisual en todo ámbito o actividad en la que sea requerida. Realizamos el diseño, provisión y puesta en marcha de cualquier sistema tecnológico AV incorporando los últimos adelantos del mercado, siguiendo los más altos estándares técnicos. We are specialists in AV technology integration in any area or activity in which it is required. We carry out the design, provision, and implementation of any AV technological system incorporating the latest advances on the market, following the highest technical standards.

Live Sound Engineer with over 30 years of experience in live events, conferences, and corporate productions. Strong background in sound system design, setup, and operation for demanding, large-scale events. Known for reliability, adaptability, and effective collaboration with production teams.

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

At Newtech Group, we guide our customers throughout their digital transformation and technological adoption journey. Making complex communications and collaborations solutions simple for all types of organizations. We streamline and transform traditional channels into agile and effective ones, allowing for greater efficiency and productivity. We started the business 22 years ago but before those years we inaugurated the first videoconference service though Latam in 1989, leading us today to help the customers in design and deployments of MTR rooms.  Our knowledge on phone system integration evolved from LCS (Live Communications Services) to OCS (Office Communication Services), to Skype for Business, and now to Microsoft Teams. As we continue to grow, we are leveraging our expertise in audio and video, adoption and change management, cognitive services, and software development, we provide a comprehensive view to ensure successful customer outcomes. Partnering with Microsoft in many areas: FastTrack Ready Partner, Microsoft Teams Rooms partner program, JumpStart Employee Experience Viva program and performing as an ISV to develop extensions to the Microsoft 365 platform, positions us to tackle customer issues from different fronts. Besides, we have strategic partnerships with global hardware vendors, like Poly/HP, Logitech, Crestron, Lenovo, Jabra, Cisco, Neat, Yealink, Jupiter and more to complete our offering. We provide services throughout Latin America with commercial offices in Argentina, Chile, Mexico, Peru, Colombia, Panama, Brasil and the United States.

Most leaders get frustrated at how their business is affected when they lose staff. We help the C-Suite maintain continuity in the stability of the organisation.     Website: https://www.novaassociates.co.uk/ LinkedIn: https://www.linkedin.com/in/peoplecontinuityexpert/ Mobile: +44 117 908 6102  

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

Hello everyone! We are a services company focused on the integration of technological systems and platforms, in a productive environment, searching for the best user experience. We have developed enterprise services that integrate a complete ecosystem to create a hybrid workspace that covers all dimensions through the implementation of unified tools. If you want to know more, contact us! We are always available to chat.

Rob has worked in high tech for four decades, establishing himself as a veritable veteran of the moving image. He has spent time in engineering, sales and marketing, in positions spanning the content-creation, distribution, and transmission industries and more recently AV. Previously, he was an active member of the International Association of Broadcast Manufacturers, serving on its technical sub-committee as well as presenting technical sessions for the Society of Cable Telecommunications Engineers in London (including 'resettlement' courses for those leaving the UK military) , the Control Room Summit and AV Broadcast Summit  - both in Europe and for Infocomm University in Dubai and the US. His education includes a CTS. He also has degrees in Information and Communication Technologies (BSc) and Electrical and Electronic Engineering (BSc). Additionally, he complemented this with a Chartered Institute of Marketing post-graduate diploma.   He has been with Matrox Video for 20 years over which time has been associated with many projects, large and small – national and international. His current remit is the furtherance of strategic partnerships - both technological and organizational. He is particularly involved with the new IPMX open standard - the AV focussed extension to ST2110. Rob is held in high regard internationally for his technology training sessions and was recognised by Infocomm in 2016 as a ‘distinguished talent’ in the industry.

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.