Drew Lobley is an accomplished AV and technology professional with 30 years of experience in driving business growth, fostering innovation, and leading successful teams. From founding entrepreneurial ventures to delivering innovative solutions, Drew specializes in building relationships, delivering impactful solutions, and advocating for the AV industry.
As an active contributor to AVIXA’s System Integrators Council and a mentor to colleagues, Drew combines strategic vision with a passion for empowering others. His expertise in professional AV systems, coupled with a commitment to continuous learning, ensures exceptional results for clients and partners alike.
Senior Technology and Operations Executive with extensive experience in Telco, Oil & Gas, Technology sectors, and Public Entities. Certified in multiple courses in AVIXA, Cisco Certified Network Associate Routing/Switching/Wifi, Implementing Cisco Unified Wireless Network Essentials, Crestron Core Certification Track, Crestron Network Solutions, Crestron Network Solutions Design (CNS-D), Crestron Fundamentals Commercial and Residential with a solid background in information technology, technology projects, and telecommunications networks. Proven experience in integration technology, technical architecture integrations, software development, hardware deployment, control systems for automation, and management projects. Electronic engineer with over 14 years of experience across all phases of integration technology, secure software and hardware, lifecycle management, business analysis, design, implementation, testing, documentation, customer support, and experience. Passionate for technology and golf
As an Information Research Specialist and Digital and Motion Picture Archivist at Los Alamos National Laboratory, I support the NSRC in Digital Collections, which includes the LANL Archives. I have more than six years of experience in media production and services, and a Bachelor of Arts in Moving Image Arts from the College of Santa Fe. I use my skills in digitizing, editing, metadata creation, file management, and customer service to preserve and enhance the historical and scientific legacy of LANL and its customers. I collaborate with archivists, librarians, and technicians to use various digitizing equipment and software, and to deliver high-quality media products and services. I am passionate about Los Alamos and its history, and I am always eager to learn new things and take on new challenges.
Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
I am a professional with nearly 20 years of experience in the corporate AV industry. My expertise includes the commercial area, the design of AV solutions and installations. As my academic background is architecture, I find it easy to design diagrams and projects. Our projects include solutions for videoconferencing rooms, auditoriums and control centers. We work in partnership with the main players in the world market, where through training we can achieve excellence in our solutions.
A long-term AV enthusiast and professional, looking to expand knowledge about the Audio-Visual Industry to the next generation. A Balloon Pilot and Inflation Team Leader for Macy's Thanksgiving Day Parade.
As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!
Audio design and Video mapping.