• A dreamlike office lobby that exudes elegance, light, and color. LEDDREAM Group was responsible for transforming the reception area of the Alaba 111 building into a unique and striking experience with dynamic digital lighting.

• The lighting project of the new Alaba 111 office building located in Barcelona's 22@ district involved the collaboration of their technological partner, LEDDREAM Group, for the design, supply, installation, and implementation of all the dynamic digital lighting in the main lobby and the building's porch, inaugurated in April 2023.

The exclusive office building Álaba 111, owned by Blackstone, is a newly constructed property designed by the architects Batlle i Roig and managed by Rivoli Asset Management. With high-quality standards, it has been conceived as one of the most technologically advanced and intelligent buildings in the 22@ district in Barcelona. Located on the prestigious Alaba Street 111, in the renowned neighborhood of Poblenou, it enjoys a privileged location with a wide range of restaurants, hotels, and technology companies. It stands out for its leadership in eco-efficiency and sustainability.

It is the first building in Spain to obtain the WiredScore certification, guaranteeing connectivity within the building and keeping it connected to the world, fostering a collaborative, innovative, and dynamic future. Additionally, it has achieved LEED Gold sustainability certification. These certifications position the Álaba 111 office building at the forefront of innovation and quality, ensuring a connectivity, sustainability, and efficiency infrastructure for the offices of the future.

This fascinating digital lighting project has been led by Ralfas Consulting, experts in Project Management and Facilities Management. Together with the renowned real estate consultancy Cushman & Wakefield, they have completely transformed this impressive property, overseeing and executing the necessary construction works, marketing the available spaces, and optimizing the experience for all users and visitors entering the building.

For the realization of this digital lighting project, Ralfas Consulting has relied on the important collaboration of their partner LED DREAM Group for the design, supply, installation, and implementation of the entire dynamic digital lighting system in the new Álaba 111 office building. LED DREAM Group has executed the entire dynamic lighting component through Lumalia Studio, a company within the group specializing in the creation and execution of dynamic digital lighting projects.

A spectacular lobby: 350 meters of digital lighting make the new Álaba 111 building a landmark in Barcelona.

In this luminous and digital space, the volume of the lobby and the furniture required a ceiling element that would break away from linearity and add value to the integration of the interior and exterior spaces. To achieve this, Lumalia Studio has designed a revolutionary lighting solution called NURBS. This innovative semi-supporting linear solution can be constructed in any type of layout or curve, allowing for efficient and versatile construction.

The proposal consisted of an organically designed lighting element based on curved paths, with dynamic and color functionalities to emphasize the avant-garde design of the building. Furthermore, the plan is parametric, significantly automating the production of the pieces and enabling the use of different materials and finishes.

LEDDREAM Group has executed the entire digital lighting component through Lumalia Studio, a company within the group specializes in the creation and execution of special projects for dynamic digital lighting.

LEDDREAM Group was responsible for transforming the reception area of the Alaba 111 building into a unique and impactful experience with dynamic digital lighting.

But the shape is not the only remarkable feature of this luminaire; its functionality is equally impressive thanks to the implementation of RGBW digital lighting. This luminaire not only offers conventional white lighting but can also be adjusted to warmer or cooler tones and even reproduce any color and light movement. This functionality allows for exploring new forms of expression, both aesthetic and commercial. Additionally, the color temperature regulation can be adjusted according to the time of day, weather, or even marked hours or special moments with subtle bursts of light. Corporate colors can also be used for events and special occasions. These are just a few examples of the applications of these capabilities.

LEDDREAM Group, we are an audiovisual engineering company, we specialize in providing technological solutions based on LED screens, digital content creation, and dynamic digital lighting.

We design, inspire and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used. As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life and generating memorable interactive and digital experiences that attract visitors to the shopping center. We have a virtual showroom, where you can learn about all our technological solutions. 

Lumalia Studio: Lumalia is a lighting studio specializing in the creation and implementation of dynamic lighting projects. Our approach is based on integrating ideas and creativity with innovative techniques and technologies to offer unique and distinctive solutions. At Lumalia, we design and create lighting concepts through careful product selection that meets our high-quality standards and extensive professional experience. Additionally, we stand out for manufacturing Ad-Hoc luminaires, meaning custom-made luminaires specifically tailored to our client's projects. We are committed to providing the best lighting experience possible and offering solutions that perfectly align with the needs and expectations of our clients. For more information, please contact us at atencioncliente@lumalia.es or visit www.lumalia.es