UpStream, which is being held at the QEII Centre in London on 26 June, will bring together broadcast technology suppliers with the providers of AV/IT solutions and the enterprise buyers who use them.

Dave Labuskes, AVIXA’s chief executive, said: “Broadcast-quality content production is no longer the sole preserve of direct-to-consumer TV and movies. As part of their commitment to delivering high-value solutions for collaboration and hybrid work, today’s AV professionals are striving to give their enterprise customers access to broadcast-quality tools, while the customers themselves want the same level of compelling content in their meetings, staff presentations, corporate events, training and education.

“We have created UpStream so that the enterprise AV value chain can see what’s possible for themselves and discuss their unique requirements with vendors of broadcast technology.”

IABM chief executive Peter White said: “IABM’s member companies, which include many of the world’s leading suppliers of media tech products, are accommodating the needs of enterprise AV service providers and end users by adapting existing products and, increasingly, developing solutions to specifically meet the corporate market.”

Attendance at UpStream is free for end users and £90 for AV service providers, with a discount for AVIXA members. To register, click here.