Immersive experiences will see extreme growth and development this year with the emergence of advanced AV technologies such as projection tech, cameras, and lenses. The immersive entertainment market is estimated to grow at a rate of 7%, according to a report from AMS Analytics, and is valued at $9.7B excluding theme parks. With individuals itching to travel, both domestic and international, the desire for novel experiences has never been greater, and immersive experiences are filling this gap across the world.
Investing in the right AV technology or collaborating with experts in the AV field will allow groups to deliver more innovative and creative experiences than years prior. Here are the top three trends we expect to see drive immersive experiences this year.