A network from AVIXA
The world of AV technology is evolving rapidly, with a growing overlap between traditional broadcast production and Pro AV applications. To explore this dynamic shift, we sat down with Nancy Diaz Curiel, Regional Sales Director – Corporate AV EMEA at Ross Video, to get her insights on where the industry is headed and how technology is driving this convergence.
Admittedly, this might be a trick question, but Nancy offers a clear perspective:
“The trend we are observing from our customers and partners is an increasing demand for high-quality, engaging live-video production—whether for corporate events and communications, legislative and governmental meetings, live events and stadiums, or broadcasters. In many cases, this demand is also constrained by limited resources. Organizations want to enhance audience engagement, whether internal or external, while simultaneously elevating their brand.
At Ross Video, we are well-equipped to support these needs with easy-to-use yet powerful video production solutions. Whether you come from the Pro AV world or traditional broadcast, the goal remains the same—delivering professional-quality video production that is scalable and efficient.”
IP-based production has played a significant role in bridging the gap between these two industries. Nancy explains:
“The demand we see is for solutions that are scalable, flexible, and easy to use while maintaining control. There are various formats and standards available to help design the best system for a project, including ST2110, NDI, SRT, and traditional connectivity like SDI and HDMI.
Customers are increasingly interested in engaging in detailed design discussions on how to best integrate multiple formats—including IP—in a seamless, easy-to-deploy solution. Ross Video’s format-agnostic solutions enable integrations that utilize and combine all desired formats into a single system, offering maximum flexibility for any production environment.”
AI is often mentioned as a transformative technology, but how is it truly making an impact? Nancy shares her thoughts:
“AI is a trend and buzzword that we hear at every major industry show across the world. However, when we break it down, AI is fundamentally about automation and efficiency—two things that Ross Video has been enabling for decades.
With nearly 20 years of experience in automated production control, Ross Video has the most extensive user base of production automation globally. These insights have helped us develop simplified yet engaging show control platforms and increasingly user-friendly solutions for corporate events and meeting productions. The ability for a single operator to produce engaging, professional live video events is a game-changer, and as AI continues to evolve, its role in streamlining workflows and enhancing production quality will only grow.”
The lines between Pro AV and broadcast continue to blur, driven by the need for high-quality, scalable, and flexible video production solutions. IP-based workflows, AI-driven automation, and user-friendly control systems are reshaping how organizations approach live video production. As the industry evolves, Ross Video remains at the forefront, enabling seamless and professional content creation across multiple verticals.
Stay tuned for more insights on how technology is shaping the future of live production!
Everything You Need to Connect With Your Audience Every day, Ross powers live productions for billions of viewers. With the industry’s widest range of high-impact, high-efficiency solutions and services, Ross helps all manner of organizations create and share compelling content, from leading broadcasters to houses of worship, stadiums, corporations, education and governments. With approximately 1300 team members around the world and manufacturing facilities in Ontario and Austria and the most reliable service in the industry, we are here to turn your ideas, plans and strategies into reality.
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