Strengthening Global Unity and Customer Experience
AVIXA sat down with Bobby Swartz, CEO of Midwich, to talk more about their rebrand from Starin to Midwich and how the transition enhances customer experience. Check out the video below!

The transition from Starin to Midwich enhances global cohesion, providing customers with a more unified experience. Aligned with industry trends, this evolution brings expanded expertise—especially in the U.S. market—while maintaining leadership stability and a commitment to seamless service. In our video, Bobby Swartz, CEO of Midwich, sat down with AVIXA's Ben Barnard and Sam Powell to tell us more.
For more videos featuring Midwich, check out our playlist on AVIXA TV!
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