Photo credit: Inavate

Hey Marvel fans! Dive into a world where superheroes leap off the pages and into real life. Paul Milligan walks us through MARVEL: The Exhibition – Universe of Super Heroes, held at ODYSSEUM Köln in Cologne, Germany, in his Inavate case study. From start to finish, Paul guides you through each room, much like your very own Nick Fury, revealing how cutting-edge technology makes this interactive experience unforgettable.

Photo credit: Inavate

You'll journey through rooms featuring insane motion tracking, augmented reality setups, and colossal LED displays that bring your beloved heroes into the room as if they've stepped right out of the latest blockbuster. Interactive touchscreens offer an in-depth exploration of Marvel's history, and yes, there's some epic trivia to challenge even the most die-hard fans. And let’s not forget the immersive audio experience that draws you in through epic musical scores and sound effects straight from your favorite Marvel movies.

Milligan’s narrative does a fantastic job making you feel like you’re right there, smashing through walls with the Hulk and swinging through New York with Spidey. If you’re obsessed with Marvel and want to geek out on how all this magic comes together, don't miss out on the full case study on Inavate.

You'll want to read the whole thing to see how all these tech wonders fit together to create a Marvel fan’s dream come true:

We can be heroes: An interactive marvel

Upcoming exhibition:

urbanharbor | MM Studios
Ludwigsburg, Germany
October 17, 2025 - March 1, 2026
Infos & Tickets