Release the Kraken! How'd They Do That?

When you think outside the box/ rink, you get something truly amazing that puts experience squarely in the driver's seat. How can we pull experience to the forefront more often, especially in projects that may have less natural pizazz?
Release the Kraken! How'd They Do That?

When the NHL's Vegas Golden Knights hosted the newly-introduced Seattle Kraken, the only option to welcome them to the league is the Vegas way – with bright lights and theatrics. Quince Imaging was tasked with creating a pregame show that would not only push the limits of AV technology but also create an experience that will live on forever. RELEASE THE KRAKEN!

https://www.avixa.org/av-topics/videos/Quince-Imaging-and-Vegas-Golden-Knights-Team-Up-to-Release-the-Kraken-How-d-They-Do-That/sWDrzRwf-jyGpFhCM