Pop-up stores, how to have a consistent message.

Can digital signage be applied to a temporary location? What issues does that raise and what solutions are available.
Pop-up stores, how to have a consistent message.
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How many times have you been at a festival, concert, market or to a pop-up store to not know where to go, what items are still available on the menu, or even what is the main brand being sold in that store. 

At these events the go-to method for signage is good old print, cheap and easy, and it doesn’t need any infrastructure. However, is it the best method for advertising, the most effective way to get your message out there, a good way to build your brand image?

Our digital signage solution helps you to take your message on the road. In particular, our device management is catered to help you to deploy your screens rapidly and with ease. We assist with the provisioning of your devices, for which we have created a zero touch process, which makes the setting up of screens easy as taking a wail in a park. Simply power up your device and connect it to the internet, our device management software together with a CMS partner allows your displays to be ready to start communicating with people anywhere, turning heads in your direction.

There are two categories of pop-up stores, the first is those which travel on a regular basis such as concerts, festivals and brand temporary stores. The second is events which are a one of event with no regularity of repetition. For the regular events, you would be surprised at how many advantages digital signage can have. The messaging can be standardized, ensuring your brand is being consistent and have up-to-date messaging. It's super easy for anyone to set up, so no more time wasted on training staff members, which may be employed in a decentralized manner. Our digital signage device management software even allows multiple locations to be managed simultaneously, so you can monitor or tweak all your devices from your office or home. And when it's time to move on to the next location, or even upgrade your devices, it's a piece of cake.

Let's take a restaurant as an example, which regularly attends festivals, concerts and markets, where they can set up their menu boards utilizing an outdoor display. These devices can be connected and setup with signageOS prior to the event, and once the event starts, plug and play! Now you have control over your screens. You need to adjust the brightness, reset the screen, see the device temperature, conduct debugging or check what your screen is showing, device management has that covered. When the event finishes, simply box the screens up and send them to the next location, where you will have exactly the same customer facing image set up in no time.

Another example is a famous fashion brand setting up pop-up stores to have clearance sales or to access customers in different locations. Here maintaining a consistent brand image is important and what better way than to have the same images, messaging and connection than the well curated content you have in your regular stores. Having a crooked poster with a single item on it just doesn't compare to a couple of screens with dynamic content and a messaging that can be controlled directly from brand HQ. Again these screens can be packed and sent to the next location with instruction to the new staff, plug and play. There is no simpler way than that.

Pop-up events do not need to be cheap, they can increase your image and profits with a few simple steps, and signageOS can help with its digital signage device management software.

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Go to the profile of Iulia Popescu
about 2 months ago

@Martin Vallo Digital signage is a great medium to show off advertisements and provide wayfinding assistance - especially with temporary spots like pop-up stores where people may be encountering a new space for the first time. I could see it being helpful to use customer experience maps in pop-up stores. And there's lots of ways to get creative with placements when it comes to creating an experience! Finding any spots that provide dwell time, etc.