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Making Marvel Movie Magic: Virtual Production in Popular Films | AV Reacts

Explore the history and evolution of virtual production techniques in some of our favorite movies, from Marvel to Star Wars, and even golden-age films!
Go to the profile of Leon Prather II
Making Marvel Movie Magic: Virtual Production in Popular Films | AV Reacts
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What is virtual production, and how should we respond?

Virtual production is making waves in Hollywood and in low-budget productions. This technology is a growth opportunity for many audiovisual markets. As the WGA and SAG/AFTRA strike conversations have demonstrated, there is a change today in just how many ways contributors are adding value to big budget Hollywood productions, and audiovisual technology is likely poised to be the next area of opportunity.

The emergence of virtual production tech has elevated the filming process of your favorite blockbusters to the next level. But how far back can we trace these techniques through history? Leon is joined by Hope Roth of QSC, Mark Mims of Home Studios, and Charles Heureaux of AVIXA to break down some movie-making magic. As always, we have some fun while we discuss the topic!

Some takeaways from this episode:

- Virtual production has actually been around in various forms for decades

See examples from North by Northwest, Jason and the Argonauts, and even Kill Bill

- Reasons folks might choose to use virtual production today:

Virtual production can have positive impacts on budget.

Virtual production enables actors to give even better performances.

Virtual production allows an elegant blend of storytelling and technology

- Implications for using virtual production today:

- Opens up doors for more professional education

- Requires a new set of skills for filmmakers and AV technologists

- Careful application can make or break an audience's experience - either supporting or distracting from the story.

Go to the profile of Leon Prather II

Contributors

Author

Go to the profile of Leon Prather II

Leon Prather II

Manager, Digital Product Operations, AVIXA

Contributing authors

Go to the profile of Hope Roth

Hope Roth

Professional Services Engineer, UCI Specialist, QSC

Go to the profile of Charles Heureaux

Charles Heureaux

Media Designer, AVIXA

Go to the profile of Narin Nara

Narin Nara

Producer, Digital Media, AVIXA

Multiple Contributors
Leon Prather II, Charles Heureaux, Narin Nara & Hope Roth

Contributors

Author

Go to the profile of Leon Prather II

Leon Prather II

Manager, Digital Product Operations, AVIXA

Contributing authors

Go to the profile of Hope Roth

Hope Roth

Professional Services Engineer, UCI Specialist, QSC

Go to the profile of Charles Heureaux

Charles Heureaux

Media Designer, AVIXA

Go to the profile of Narin Nara

Narin Nara

Producer, Digital Media, AVIXA

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