Anyone traveling through Dubai Investment Park 1 will likely be surprised by the sight of a logo that you mostly know from Europe: At Warehouse 6 in the Al Fahad Industrial Hub, the LANG name shines in the bright Dubai sun, instantly suggesting the same high quality as it does at other locations.

London, Barcelona, Zurich, and now Dubai – LANG Middle East represents a new chapter among the LANG family: it is the first location outside Europe to represent the company from Lindlar. The placement was no coincidence.

The Near and Middle East, especially the United Arab Emirates, have quickly become a major hub for exciting, cutting-edge video technology projects.

Opportunities in the Middle East

“As the Middle East continues to grow as a global business and events centre, we see endless opportunities to collaborate with our customers and partners, not only in providing equipment but also in promoting knowledge, creativity, and innovation in the AV industry,” says Oliver Luff, Managing Director of LANG ME.

In the past months, the young sister company has showcased its progress on social media. From the location search to building the team and expanding the local warehouse with high-end equipment, one thing becomes obvious: LANG ME reliably brings to the region what the LANG brand stands for worldwide.

This includes not only the latest products in LED, displays, projection, image processing, and show drones, but much more: It’s the comprehensive service approach and fast response times that are built to be integral parts of the local service portfolio. ProAV solutions tailored to the specific needs of the customers, technical expertise, and strong partnerships form the LANG DNA, now also in the Middle East.

Strong service and up-to-date equipment – no matter where

According to Oliver, it makes sense to operate locally: “We didn’t just open a new location that is about 7,000 km closer to one of the world’s most exciting global hubs, but we also reduced delivery times for our customers from weeks to hours and, in some cases, even minutes.”

The team continues to grow, and the portfolio in Dubai is constantly being optimised – LANG Middle East aims to seize the opportunities that arise across the Middle East region for captivating video technology. Oliver’s goal is to be much more than just a supplier. “Our mission here is very simple: responsive, reasonable and reliable service.”