Laia, a Spanish audiovisual multinational, announces its partnership with SID Latam, a leading technology distributor and consultant to strengthen its presence in the Chilean market.
Through this agreement, the presence increases in this region, enabling a better user experience for customers in the region. "SID Latam stands out for providing a differential value in distribution, accompanying and providing technical advice to its customers and partners. This is why they will provide a unique experience to customers in the Chilean area and will play a key role in Laia's growth in the region. SID Latam becomes a key partner to enhance Laia's positioning and knowledge in the LATAM territory" said José María Guede, VP Sales of Laia.
Sid Latam, a company dedicated not only to the distribution of audiovisual technology, but also, are technical advisors of their products, the direct link with the represented brands that enable the fluid strategic communication to carry out an efficient operation of sales and installation of products in the integration projects of customers. "We train and support our partners until the last stage of their business. We are much more than distribution, we listen to the voice of our customers".
"At Sidlatam we are honoured to be part of this great project of Laia distribution in Chile. As a company, we know that we have the support of a great international brand, which is fundamental for integrator and installer customers to feel the necessary closeness to meet their expectations and, above all, those of their end customers. Evangelising a brand is not an easy task, it depends on 3 factors; the first is to have a market where there is space to fully cover a need. The other pillar is to work on a solid brand that does what it says, fulfilling the basic promise of satisfying both functional, technical and emotional needs. The third pillar is the advisory work of its sales force, in this case the company in charge of national distribution, which must know how to be the fluid link between all the actors in the supply chain. At Sidlatam, we are more than just distribution". Words of Luis Meirelles, SID Latam Distribution Sales Manager.
The pooling of SID Latam's experience in distribution and consultancy, and the innovation of Laia products, makes possible the arrival of innovative technological solutions accompanied by a unique service. The distribution agreement between the two is already in place, and both companies are committed to guaranteeing excellent service to customers and partners. They will continue to work together to develop new compatible solutionsthat meet the needs of their customers.
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