At Laia, we continue our growth journey with a clear commitment: strengthening our global presence and consolidating our network of strategic partners. In this direction, we are delighted to announce the addition of Carlos Caballero as our new EMEAI Channel Sales Director & Global Alliances Manager, an appointment that marks a turning point in our international strategy.

Why this appointment?

When Laia was founded, it was with a clear mission: to bring professional audiovisual technology closer to people by providing tools that enable more efficient, innovative, and engaging communication.

Now, with the arrival of Carlos Caballero, that vision is reinforced on a global scale.

Carlos brings an outstanding track record in the AV, IT, and telecommunications sectors. He has worked with manufacturers such as ClearOne, Lenovo, Barco, and Panasonic, leading distribution networks, business development, and strategic alliances.

His experience also includes major achievements such as the launch of Barco’s successful ClickShare product line, a global benchmark in wireless collaboration.

For us, his experience will translate into:

• Driving our partner and distributor network in the EMEAI region.

• Deploying commercial strategies tailored to the international market.

• Strengthening our global alliances to enhance our collaborative AV solutions offering.

What this means for Laia

This appointment marks an important step in our evolution as a global brand in the audiovisual sector.

It will allow us to expand our international presence, bringing our solutions to new markets and reinforcing collaboration with specialized distributors and integrators. We want to continue growing hand in hand with a strong, diverse channel equipped to take on new challenges.

We will strengthen our strategic alliances with complementary manufacturers, such as leading audio brands like Nureva, Sennheiser, Shure, and Audio-Technica, in order to offer integrated solutions featuring cutting-edge technology and added value for the end user.

We will also promote a closer, more flexible, and customer-focused approach in every project.

“The addition of Carlos reinforces our commitment to sustainable growth and commercial excellence, driving the development of our international network of partners and customers,” says Eduardo Ruiz, Managing Director of Laia.

Looking ahead

The arrival of Carlos Caballero symbolizes a new stage for Laia: a Spanish company with a global mindset, continuing to invest in innovation, sustainability, and talent.

His addition not only strengthens our commercial strategy, but also supports Laia’s purpose of leading the transformation towards a more human, connected, and collaborative AV ecosystem.