Pixel pitches are becoming ever finer, expectations ever higher: in the indoor rental LED sector, the standards have clearly shifted. Solutions with pixel pitches above 2 mm are no longer the only benchmark — what’s needed now are cabinets that deliver high-resolution content flexibly and reliably, even under the tough conditions of regular rental use.

This is exactly where AURA comes in: the latest addition to the LANG portfolio combines high-resolution image quality, creative flexibility, and a practical, robust design — in a way the rental market hasn’t seen before.

At its core, AURA is built on state-of-the-art MiniLED in Package technology. This enables an ultra-fine pixel pitch of 1.5 mm and, together with a brightness of 1,500 nits, delivers razor-sharp, highly detailed images with deep contrast — perfect for HDR content, too. At the same time, the robust MIP construction and high-quality surface finish ensure the cabinets withstand the rigors of day-to-day rental operations without compromise.

A standout feature is AURA’s completely new approach to curvability: while conventional systems achieve curved setups by angling rigid cabinets step by step, AURA’s flex cabinets are themselves bendable. This allows for smooth concave and convex shapes with a bending radius of up to ±30 degrees — with no visible gaps or disruptive breaks in the image surface, and even both curvatures within a single cabinet if needed.

In combination with the robust Mini-LED-in-Package technology, the fine 1.5 mm pixel pitch and the particularly durable, uniform finish, AURA achieves a level of quality that currently has no equivalent in the market. Even for complex, free-form installations, the image remains consistently sharp, high-contrast, and homogeneous — whether flat, curved, or integrated into sophisticated spatial designs.

Special corner and cube cabinets further expand this creative freedom, allowing for seamless transitions at edges and corners. This makes it easy to create striking stage designs, impressive trade show booths or unique brand spaces — without compromise.

Optimised for life on the road

In addition, the integrated 5th-generation Novastar processing enhances contrast and color depth, ensures precise HDR rendering and, thanks to its efficient data transmission, reduces cabling effort — a clear advantage for day-to-day rental workflows.

With a cabinet size of 500 × 500 mm, AURA easily integrates into existing systems and offers maximum flexibility for planning, transport and installation.

Speaking of which: AURA also comes with a smart transport solution that fits flexibly into standard cable cases. Rugged, custom-fit inlays protect each cabinet, keep them securely in place, and even allow function tests to be carried out directly in the case.

Combining a fine pixel pitch, true flex curvability, robust MIP technology and smart accessories, AURA sets a new benchmark in the rental LED market — providing a forward-thinking answer to growing demands for image quality and design freedom.

If you want to learn more about other details of AURA like the choice of MIP instead of COB, stay tuned – the next episode of our podcast Nicht LANG schnacken will dive deeper into the technical characteristics of our new LED product!