If you have been thinking about your personal brand and whether or not the time and effort is worth it, or whether or not it works for both you and your company - check out with Chris Neto (the brain behind #AVintheAM) has to say on the topic in his new LinkedIn article. Check out this quick snippet:

"Building a personal brand is a common topic of discussion, as it can be beneficial for individuals to establish a clear and distinct identity for themselves. However, it is important to note that personal branding is not just for personal use.

As an employee, your personal brand can be leveraged within your organization to make a positive impact and stand out among your colleagues. By carefully crafting and maintaining your personal brand, you can differentiate yourself and showcase your unique skills and strengths to both internal and external stakeholders. This can lead to increased opportunities for growth and advancement within your company, as well as establish credibility and build relationships with industry professionals outside of your organization. Overall, developing a strong personal brand as an employee can be a valuable asset to both your career and your company."

Check out the full article on LinkedIn