Adding digital signage to any space your patrons visit can make it entertaining and an excellent way for them to interact or just pass the time. It can display live feeds, games, interactive content, and advertisements, creating a more engaging and entertaining experience for visitors. This can help attract more customers and increase revenue. However, the prospect can be overwhelming if you have never implemented digital signage before. It turns out, if your venue has existing screens, you can convert them to digital signs pretty quickly without breaking the bank. By utilizing existing screens, you can save considerable time and money that would otherwise be spent on purchasing and installing new digital signage hardware. Additionally, since most existing screens have the necessary ports and inputs, you can connect your digital signage media player to them and start displaying content immediately.

Here's Why Turning Your TVs Into Digital Signage Makes Sense

Having TVs in your business is a great way to entertain your guests. They don't offer many other business benefits, however. By utilizing your existing screens as digital signage, you can create an impactful platform for achieving your business objectives while providing superior entertainment value. Digital signage offers the ability to display dynamic content in an attractive and engaging way. It also lets businesses easily update their content to keep customers informed and entertained. Additionally, digital signage allows companies to quickly and easily market their products and services to customers.

Unlike traditional TVs, digital signage allows you to control everything that's displayed on your screens. This control enables businesses to customize their displays to the exact specifications they need, making it easier to draw attention to specific products and services. Rather than giving free advertising to other companies, with digital signage, you can optimize every second of your customers' viewing time. 

Converting the Mundane to the WOW!

So you have these box-store flatscreens running network television stations or streaming service in your space. Maybe they're constantly tuned to a 24-hour news network or DIY home improvement programming. The truth is, you're at the mercy of those sources. You have no control over the programming or the ads for your competitors that your customers may be seeing. All that changes when you convert these screens to robust digital signage. Here's how.

1. Are Your Screens "Smart TVs?"

Most TVs bought in the last decade have the industry designation 'smart.' With smart TVs, you don't need additional equipment to connect to a wide assortment of digital signage services and entertainment. But suppose your TVs are a bit older and have no built-in internet connection. In that case, you can still take advantage of the various services available by purchasing a plug-and-play system like Roku and Firestick devices, both of which have digital signage apps.

2. Choose the Appropriate Software 

The next thing you'll need, assuming your TVs are smart, is digital signage software. You'll use this software to create your displays and manage how they're shown to your customers. Digital signage software allows you to create content and upload it to your displays easily or gives you dozens of content sources you can inject your advertisements into. It also allows you to schedule when the content will be shown and customize how it will be displayed. With digital signage software, you can easily manage your content without spending much time or resources on it. Furthermore, some premium digital signage software provides analytics on the media being displayed so that you can track the engagement and performance of your programming. With this data, you can make informed decisions about what content to show and when and optimize content for maximum impact.

If you're in the market for digital signage software, you want to make sure that the platform you choose can be managed remotely via the cloud. This is critical, as it allows you to easily update and edit content without manually accessing any physical signage hardware you may be using. It also helps ensure that the content is always up to date and that any marketing campaigns you're running are accessible anywhere there's an internet connection. Of course, you'll also want to take advantage of any available entertainment channels.

So take a look at your lobby and venue TVs, determine the right options for utilizing digital signage on them, then explore the marketplace for the right fit for your needs. With the right digital signage options, you can make a powerful impression that will engage your customers and leave a lasting impression.