Works for Queen Elizabeth II Centre, Westminster, London in the Studio Visual and Event IT department.

I entered the AV industry in 2001 after a 20 year career in the software industry while based in Chicago, writing software tools for companies like Microsoft, Google and Oracle and executing more than a dozen M&A transactions building a network of software developers creating linguistic and search and retrieval tools.    In 2001, I started with AMX and "learned the ropes" in the AV industry meeting many integrators, manufacturers, consultants and end users, who collectively induced my passion for this industry.   In 2010, I joined RGB Spectrum in Alameda, CA, and currently serve as the Chief Operating Officer overseeing all sales, marketing, development, operations, and IT functions of the company. In my spare time, I am raising a pre-teen son and his two Cavalier King Charles Spaniels, volunteer at AVIXA and do a fair amount of creation in the kitchen, most recently with a focus on southeast Asian cuisines and fermentation. 

I am responsible for Global Industry Engagement for AVIXA, including all membership, councils, sponsorships, and engagement programs. Oversee global sales and account management programs including our global partner accounts. Member of Strategic leadership team with involvement in association operational management and product development to meet Member needs and deliver them profitably. This function engages AVIXA ProAV members across all segments and global regions to maximize Association membership growth, member engagement, and revenue.

Currently a Senior Solutions Engineer at Mechdyne Corporation. I started at Mechdyne as an AV Systems Designer from 2013-2018 where 90% of my projects were under-budget and delivered on-time.  In 2020, I was listed as one of Commercial Integrator’s “40 Influencers Under 40”. I started in the AV Industry in 1998, running sound at my church and school in Bloomington, MN , and doing it professionally since 2000. I graduated from Iowa State University with a BS in Aerospace Engineering in 2009 where I worked as a local stagehand at CY Stephens Auditorium and Hilton Coliseum, as well as other freelance stagehand work in the Minneapolis area. Since 2022, Aaron has continued to work various events back at CY Stephens Auditorium and at other locations in the central-Iowa area.  

Bill Larsen, CTS, serves as District AV Technology Coordinator for ISD 197 (West St. Paul-Mendota Heights-Eagan, Minnesota), managing AV services across nine buildings including two high schools, two middle schools, and five elementary schools. He holds the CTS credential from AVIXA and serves as a Subject Matter Expert for CTS exam development. Bill is the founder of Backstage Essentials LLC, an independent consulting practice focused on K-12 performance space and AV systems. His forthcoming book, Backstage Essentials: Skills for Stagehand Technicians in Live Event Production, is being published by Routledge/Taylor and Francis in 2026. He also serves as Education Coordinator for IATSE Local 490 and brings more than 30 years of experience in educational technology and live event production.

I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.