21+ years of rich experience in Corporate, Home Automation Industry in GCC and India. Expert in providing commercial solutions to the clients. 

I have worked in AV since the early 1980s in various positions ranging from staging to video production. My responsibilities have included engineering, systems design, technical sales, product development, tech support, project management, customer service, CAD Management, drafting, purchasing, and marketing for A/V Integrators and Manufacturers. In 2015 I founded the AV Gives Back initiative on Twitter. Through the use of the #AVGivesBack hashtag on Twitter and LinkedIn, we help people and companies in the #AVcommunity get the information out about fundraisers, community service events, charity events, natural disaster relief, and more. Our motto is ‘helping others help others.’ https://twitter.com/AVGivesBack In the past, as a CAD Manager, I was responsible for managing successful drafting teams in the high-volume NYC Metro Area. While establishing CAD Standards and Drawing packages for A/V & Digital Signage companies I have also worked with the InfoComm International Standards development team that was working on the J-STD-710: Audio, Video, and Control Architectural Drawing Symbols Standard. As a Social Media Advocate, I am active on Social Media (Twitter, Facebook, and Instagram) helping to get out the company message and project information. I have appeared on industry Podcasts including AVNation’s AV Week, ArchiTech, and EDtech. I have presented online webinars for AVIXA's System Integrators Council on Change Orders, and FSR on AV Infrastructure and HDBaseT technologies. I have been a volunteer firefighter in North Jersey since 1985 and currently volunteer as Fire Police in Pequannock NJ. I volunteer with my son's Boy Sout Troop 144 as the Advancement Chair, Assistant Scoutmaster, and Merit Badge Counselor. I also volunteer for the Northern New Jersey (NNJ) Chapter of the Guardians of the Ribbon.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Presently as Regional Director, AVIXA for India and GCC, I do aspire to support the AV and IT industry with  access to the resources that are most beneficial to the businesses and professional outcomes. My focus will be to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus. And my areas of interest and learning are indeed the Emerging Technologies (what we know as AI, Metaverse, Cloud, Industry 4.0, and the likes) and how they impact what we do in our professional and personal lives as Humans! Do feel free to reach out to me.

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

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