A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

The Bridge Between people and innovation We passionately deliver interactive and user-friendly Audio-Visual (AV) solutions to elevate experiences of learning, working, and collaborating. It is all about synchronizing AV and Conferencing Technologies to suit a global audience! Our experienced and zealous team is backed by skills and years of hands-on experience in our chosen realm of operation. We pride ourselves on being adept through industry training, certification, implementation, and dedicated customer service – we are the go-to partner to turn your goals into reality! Vanguard technology As a highly integrated team, we have repeatedly met the challenges and expectations of our customers, but we haven’t stopped. We keep abreast with the latest technologies and are mindful of the increasingly avant-garde competition – not just our own but those of our clients too - these approaches remain at the fore of our investment in the latest AV and Conferencing Technologies. Our high-quality solutions result in top results for our clients, which saves them money and time, both in the short and long term. Our deep understanding of current AV and Conferencing technologies enables us to connect them with the comprehensive needs of your organization. With us as your partner, the transition to contemporary AV and Conferencing systems will be seamless, even as you gain from the advice and expertise of our integrators. Extensive Application Range Our AV and Conferencing systems are a smart amalgamation of video, lighting, audio, infrastructure control, expert advice, and customer service – creating all-inclusive and adaptable solutions that are ideally suited to the individual requirements of clients. Our experts ensure that the technologies and systems we offer not only have ‘staying power’ but are versatile enough to adapt and seamlessly integrate with technological advancements. Our team experts also ensure that usability is taken into consideration, such that irrespective of the skill level of the end-users, there would be no challenges in usage, and therefore no frustration. Robust Partnerships We have a strong team of in-house specialists, who work with world-class global OEMs (leaders in their respective realms) complemented by a robust network and solid partnerships with other experts and solution providers. This translates to complete solutions under one roof, with a single point of contact for all your AV and Conferencing needs. We know that AV integration transcends the mundane process of plugging in technology and rather is the distinctive and elevated form of audio-visual communication, and its integration and utilization. Every piece of equipment complements our contemporary AV and Conferencing Technologies. High Level of Professional Customer Service Technology and its integration however advanced can fall prey to glitches and faults, given the myriad variables. This is why our team works untiringly to ensure optimal system support at all times. Our AV engineers, IT support team, and others work cohesively, which is the robust foundation of our unfaltering systems and service. Why Work with Us We know the challenges our clients deal with – the relentless competition that exists in their respective businesses and the need to stand out digitally being high pain points. These are at the fore of our strategies, which thus goad us to provide our clients with the best at all times. Our external solution partners are aligned to our working strategies and processes – enabling smooth operations and ongoing support. Our technologies and solutions are cost-effective since they follow industry developments and standards. We are your go-to partner – standing firm and moving with the ever-evolving technologies, and the new expectations that emerge, thereby enabling current and top-line solutions at all times. Our focus remains on ensuring that the client’s needs are met for state-of-the-art technology, ease of use, adaptability and integration, price point, and longevity – thereby protecting investment.  

Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!

Over 20 years of experience in engineering, product management, and systems architecture, working in the networking, media & entertainment, and AV industries. Led several industry-first enterprise video-over-IP projects. Founded HiCLIFF with a mission to help address the challenges of managing and securing new modern networked AV and media environments.

Presently as Regional Director, AVIXA for India and GCC, I do aspire to support the AV and IT industry with  access to the resources that are most beneficial to the businesses and professional outcomes. My focus will be to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus. And my areas of interest and learning are indeed the Emerging Technologies (what we know as AI, Metaverse, Cloud, Industry 4.0, and the likes) and how they impact what we do in our professional and personal lives as Humans! Do feel free to reach out to me.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

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