Michael Creamer

Principal, SSR Inc.
Craig Park

Director of Digital Experience Design, Clark & Enersen

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .
Total Audio Solution Provider Yamaha has prospered in a variety of businesses devoted to audio and music over 130-year history of making pianos, band and orchestral instruments, guitars, and electronic keyboards, as well as audio products for professional, home-use, and conferencing. We provide an incredible experience across a wide range of products and services, covering industries such as education, enterprise, house of worship, live entertainment, and more. Check Out Our Latest Solutions - THE SOUND BUSINESS CHOICE - Have you ever wished there was an easy way to improve the sound quality of your projects? Whether for remote conferencing, live performances, or installed solutions, Yamaha offers solutions that bring new technologies to an even wider range of applications! >> Yamaha Solutions Page>> Yamaha's Worldwide Business Network Yamaha has more than 60 group companies in the world, allowing us to work closely with our customers. Yamaha Corporation of America : California, USA-Import and sales of musical instruments and audio equipment Yamaha Music Europe GmbH : Rellingen, Germany-Import and sales of musical instruments and audio equipment NEXO S.A : Plailly, France-Manufacturing and sales of large-scale, high-output speaker equipment To find the products and distributors in your country, please select your country or region from this list. Feel free to contact us by clicking "START CONVERSATION" above.
Everything You Need to Connect With Your Audience Every day, Ross powers live productions for billions of viewers. With the industry’s widest range of high-impact, high-efficiency solutions and services, Ross helps all manner of organizations create and share compelling content, from leading broadcasters to houses of worship, stadiums, corporations, education and governments. With approximately 1300 team members around the world and manufacturing facilities in Ontario and Austria and the most reliable service in the industry, we are here to turn your ideas, plans and strategies into reality.
Lisa Matthews, CTS

Open to opportunities , NA

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 
Michael Sullivan-Trainor

Senior Industry Analyst, AVIXA

I am a member of the AVIXA Market Intelligence team. I joined AVIXA in March 2024 as Senior Industry Analyst, which means I research and analyze data on the Pro AV industry across markets, geographies, solutions and products. I am responsible for content and analysis for the MOAR and IOTA. My background is varied as an IT analyst and consultant with more than 20 years' experience. In addition to building my knowledge in Pro AV, I have expertise in networking, IOT, and cybersecurity, and industry knowledge in telecom.