With 14 years of experience in audio-visual system integration, consultancy, and deployment across the Asia-Pacific region, I’ve developed a strong understanding of the region’s unique challenges and opportunities. I’ve had the opportunity to work on large-scale AV and broadcast systems for some of the world’s leading multinational companies, aligning with global standards to support seamless collaboration and productivity across diverse teams and locations. I enjoy crafting practical, user-focused technology solutions, and increasingly draw on AI and emerging tech to improve workflows and outcomes. Outside of work, I teach immersive media as an adjunct lecturer, where I get to share my curiosity and inspire students to explore what’s possible.

With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.

As AVIXA's manager of editorial content, I bring to the role fifteen years of marketing experience and ten working predominantly in editorial and video content. I've spent many years in the entertainment industry working for Nickelodeon, Lucasfilm, Disney, and even a small theater in the heart of Florence, Italy. I love great stories and finding the right way to tell them. I am also a stop-motion animation aficionado who makes puppets and writes books. And if you have a food-related AV story, I'd love to hear it!

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

Stevens Institute of Technology '23 B.A. in Music and Technology, minor in Finance.  Future AV professional ISO entry-level positions :) Currently teaching English abroad in Taiwan, focusing on building my network, and studying for the CTS exam! Passionate about all things audio—sound systems, DSP, recording technology, and more!

15+ years in the design engineer audiovisual industry with a focus on Corporate AV & video conferencing.

When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry. 

I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

About Me I am a Certified Technology Specialist (CTS) with a background in Mobile and Satellite Communication Engineering from the International University of East Africa (IUEA). My passion for technology and curiosity led me to the audiovisual industry during the COVID-19 lockdown. Since then, I’ve supported and led AV projects across Uganda, including digital signage, video conferencing, e-learning studios, and public address systems. I’m dedicated to raising awareness of AV technology in East Africa and hold a Google Digital Marketing certification to enhance the promotion of AV solutions in the region through media. Skills and Expertise Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients. Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage. Technical Certifications: AVIXA CTS (Certified Technology Specialist) Dante Certification from Audinate Dante Interests