I believe marketing should do more than make noise. It should make it matter. Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle. At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works. What drives me? The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count. Let’s build something that lasts. If you care about people, growth, leadership, or building brands that actually work, I’m all ears.

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Digital media maven that's focused on delivering experiences that put users first. Lover of nature, shoes, wine, and tacos. Mom of 2 humans and 2 doggos that love attending my virtual meetings.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Dr. Josiah Way is the Executive Director, Digital Spaces at the University of California, Los Angeles (UCLA), known as a revolutionary visionary and innovator in the audiovisual industry. As the leading educational technology thought leader, Joe was recognized as the 2019 AV Professional of the Year, 2023 AV Living Legend, 2008 Businessman of the Year, and is named to multiple top industry and influencers lists, including the 2024 global Top 100 Innovators and Entrepreneurs, 2024 Who’s Who in America, 2023 Top 50 UC Professionals, and 2019 and 2022 Top 30 Higher Ed IT Leaders lists. He is a highly sought keynote speaker and writer, most acclaimed for his innovative design of the technology standard for hybrid instruction and business development within the higher ed vertical. Joe is the cofounder of the Higher Education Technology Managers Alliance (HETMA) and serves as the Editor-in-Chief of Higher Ed AV Media, host of the Higher Ed AV Podcast, and writer of the Business of AV monthly column. Dr. Way authored the bestselling book, Producing Worship, and is a regular contributor to multiple leading AV-industry publications, while also serving on numerous corporate and higher education advisory boards. Joe has over 30 years’ experience in education, technical production and the arts, and organizational leadership and management. He has been featured in Forbes Magazine, the Wall Street Journal, ABC and PBS Television, Yahoo News, and consulted for high profile organizations like the United Nations, US Department of Education, and over forty Fortune 500’s. In his free time, Joe enjoys cruising the lake on his boat with family and friends, golfing PGA West, and perfecting his Traeger meat-smoking techniques. Oh, and he once won his fantasy football league. Joe is available for speaking engagements, media appearances, and business development consulting.

Works for Queen Elizabeth II Centre, Westminster, London in the Studio Visual and Event IT department.

We’re the Hub for All People and Things AV We are the community for the creative professionals who use technology to create integrated experiences. AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.