I came into marketing through technical and sales roles, so I’ve never looked at it like a support function. To me, it’s part of how a company grows, earns trust, and stays relevant. Today I lead global marketing at CTI across Pro AV, broadcast, and mission critical markets. My work sits across growth, positioning, sales alignment, and market strategy in environments where the sales cycles are real, the stakes are high, and credibility matters. I lead a distributed global team and work across markets where strategy cannot just sound smart. It has to hold up in the real world. That means connecting the work to market reality, supporting growth across regions, and making sure execution actually matches the story. I do my best work in complex B2B environments where trust is earned slowly, buyers are skeptical, and activity is easy to confuse with progress. It usually is not. I care a lot about the gap between what a company says, how it operates, and how it grows. That gap tells you whether the strategy is real.

Geoffrey is a well-known creative technologist and product visionary who has played several key roles within award winning bleeding edge technology and creative companies. He has worked on high profile shows and projects around the world in a multitude of industries including Concerts, Theatre, Film, Location based entertainment, Theme Parks and Television. He brings a wealth of knowledge in lighting and video technology workflows that will be beneficial to any audience looking for insights into the multiple facets of the entertainment industry.

Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!

AV, Bacon, sports, and watermelon in no particular order. 

As Manager, Italy & Member Services EMEA at AVIXA I lead the EMEA Member Services Team, collaborating with AVIXA's Global Member Services Team. My regions of responsibility are Italy, Benelux & Nordics, Iberia, France and Malta, and together with my Team I give support to AVIXA’s initiatives, courses and events throughout the EMEA region. I also oversee all AVIXA activities in Italy, collaborating also on Italian translation and communication projects. -- In qualità di Manager, Italy & Member Services EMEA di AVIXA dirigo il Member Services Team EMEA, collaborando con il Member Services Team Globale di AVIXA. Le regioni di mia competenza sono Italia, Benelux & Nordics, Iberia, Francia e Malta e insieme al mio Team mi occupo di dare supporto alle iniziative, i corsi e gli eventi di AVIXA in tutta la regione EMEA. Supervisiono inoltre tutte le attività di AVIXA in Italia, collaborando anche ai progetti di traduzione e comunicazione in italiano.

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I'm Tyler Lawrence, the Manager of Council Administration here at AVIXA. I work with the AVIXA Councils to support their missions and projects. Please chat with me if you would like more information on our Councils or would like to get involved.