I am an artist, strategist, creative director, designer, and digital futurist with 25 years of international award-winning experience delivering ground-breaking design for Fortune 500 clients. I provide motivational and creatively conducive approaches to my teams to inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives. I oversee the integration of strategy, creative, and brand experience that converge with technology, and innovation.  Currently I oversee the Digital Experience Design practice for IA Interior Architects. My focus is to help our global teams and clients seamlessly blend digital experiences within physical environments, through strategy, design, and execution of user centred experience design, to deliver immersive experiences within physical spaces and virtual worlds. I am an an advocate for design, educator, frequent speaker, and SME in various groups and associations: RGD (Registered Graphic Designers Association) Accredited member, mentor, and educator. SEGD (Society for Experiential Graphic Design) Accredited member, Speaker, educator. DSE (Digital Signage Experience) Advisory Board, Speaker, and SME. DSF (Digital Signage Federation) Member and serve on the Toronto Council. AVIXA member, presenter, and SME.