Experienced AV professional with more than 15 years of expertise in project management, design, coordination, and technical consulting. I have a deep understanding of the audiovisual field, with a diverse background spanning nonprofit organizations, the public sector, and interactive museums. My career has been defined by a strong focus on immersive experiences — creating environments that blend technology, storytelling, and space to engage audiences in new ways.
At the heart of my work is a passion for transforming museums into interactive and immersive spaces, where audiovisual design enhances visitor engagement and creates memorable cultural experiences. My interests center on the intersection of technology and creativity, and I have always stayed at the forefront of this rapidly evolving landscape.
Since 1993, I am General Sales Manager and founder of ICON Multimedia, global manufacturer of DENEVA solution, the Digital Transformation software for immersive experiences. In my role, I am accountable for the company’s business development. My passion for innovation has led me to expand DENEVA internationally, with a strong presence in the Latin American market. I am is also a founding partner of Sociograph, the Neuromarketing division of the ICON Multimedia group.
