Hilary McVicker is VP of Sales and Marketing at The Elumenati – a leader in immersive projection design, with 20 years in business creating innovative applications in education, enterprise and entertainment. Clients and partners range from NASA and NOAA to Dreamworks and Deloitte, and leading museums around the world. Hilary is one of the company’s owners and regularly represents its innovative approach to immersive design in panels and keynotes. Her background in communications and new media led to several years in the game industry, providing resources and creating community for game developers through GDC, the industry’s largest event. She was part of the teams that launched international extensions of the brand and its ancillary media and networks in China, Europe and the UK. With a perspective gained from working with game industry leaders, innovators and groundbreakers, she joined The Elumenati in 2008 as the next step in a career focused on the business of interactive technologies and their meaningful application.