I am an Analyst with about a decade of experience working in the Media & Tech sector.
I am now working on Dovetail Pulse, a division of Dovetail Creative focused on helping turn complex data into actionable insights that drive strategic decision-making and innovative engagement. Previously, I worked for a membership organization (IABM), which allowed me to appreciate the critical value of relationships and community in business. Working in this context also forged my hybrid research approach. I love telling stories with words and data, but I am driven by searching for the why behind the complex questions I encounter in my work. This may be why I am attracted to the intricacies of the Media & Tech industry. I am a graduate of Pisa, Durham, Swansea, and Glasgow Universities, holding a BSc in Economics and Management, an MSc in Business Economics, and an MSc in Data Analytics.
